Have you ever seen a car, truck, or van in your area wrapped in an advertisement? If so, you may have wondered whether these advertisements — known as vehicle wraps — are a worthwhile investment get your small business off the ground or propel it forward.
Below, you’ll find a complete breakdown of what vehicle wraps are and whether you should consider investing in them.
What is a car wrap?
A vehicle wrap is a digitally printed mobile billboard. Indy Auto Graphics designers will work with you to craft your advertisement and then print it on vinyl. Professionals print vinyl wraps in full color with eye-catching graphics.
You can select either a full wrap, which covers the entire vehicle including the windows, or a partial wrap. Even if the wraps cover windows, you won’t have a problem looking through them. A high-quality vinyl wrap typically lasts five to seven years.
Are vehicle wraps effective?
When you think of marketing techniques, the use of vehicle graphics may not be the first thing that comes to mind. However, you may want to give car wrapping more consideration based on the following statistics:
- In the US today, “individual vehicle advertising generates between 30,000-70,000 daily vehicular impressions,” according to ARD Ventures.
- “Mobile advertising generates 2.5 times more attention than a static billboard,” says Perception Research.
- “Messages on outdoor mobile billboards have a 97% recall rate,” RYP & Becker Group
Based on these metrics, it’s easy to see why small business owners would want to consider choosing vehicle wraps over more traditional forms of advertising.
Aren’t wraps meant for large companies with vehicle fleets?
There is a common misconception that vinyl car wraps are only for companies with large vehicle fleets. However, this is not the case. Even if you don’t own company vehicles, you can still rent a truck or van to advertise your company’s information.
There are now companies that take advantage of the gig economy to provide wrap advertising services. For instance, sites such as Wrapify allow drivers to earn money by wrapping their cars on behalf of third-party companies, like yours.
Taking advantage of these mobile advertisements could legitimize your small business and introduce your brand and logo to customers in your area. When small business owners use vehicle wraps, it puts them on the same playing field as companies large enough to maintain vehicle fleets.
How much do car wraps cost?
The cost of vinyl wraps depends on the size of the vehicle you wish to cover and the amount of coverage you want. You can wrap cars of any size. The average cost typically ranges from $1,500 to $3,600, which includes:
- Vinyl graphics design
- Printing services
- Professional installation
Another thing to consider is the cost you’ll save on not having to repaint the vehicles in your fleet. Vinyl wraps are a cost-effective solution compared to the price of a new paint job. Vehicle wraps also provide paint protection for your car, truck, or van. The wraps give the vehicle a new look, while preserving the original paint job.
If you were to paint ads on your vehicle, you would be stuck with the same advertisement until you decided to repaint the car. However, with custom vehicle wraps, you can change ads as you wish. If you don’t want to have an advertisement on your car any longer, you can have a professional remove the wrap without causing any damage to the original paint.