Vehicle wraps are an effective and stylish way to make your car or truck stand out on the road. While full vehicle wraps have garnered much attention in recent years, partial vehicle wraps are gaining popularity for their unique benefits and versatility. At Indy Auto Graphics, we specialize in partial wraps using high-quality cast vinyl, ensuring your vehicle not only looks fantastic but is also protected. In an overview of partial vehicle wraps, we will explore the ins and outs and how they can enhance your vehicle’s appearance.

A partial vehicle wrap is a cost-effective alternative to full wraps that involves covering only specific parts of your vehicle with high-quality vinyl material. These wraps can be applied to various areas, such as the hood, roof, doors, or any combination of sections, depending on your preferences and budget. Partial wraps are an excellent way to showcase your brand, advertise your business, or simply give your vehicle a fresh, personalized look.

Compared to a full vehicle wrap, partial wraps are more affordable since they require less material and labor. This makes them an attractive option for businesses looking to maximize their advertising budget or individuals who want to personalize their ride without breaking the bank. As with full wraps, partial vehicle wraps are durable and can last for years, providing an excellent return on investment.

Partial vehicle wraps allow you to use your imagination without compromising your budget. You can choose specific colors, designs, and text to create a unique look for your ride. Also, you can wrap only the parts of your car that need an upgrade rather than the entire surface, giving you a completely customized look with minimal investment. You can choose from a wide range of colors, patterns, and graphics to create a look that reflects your company’s branding or your personality.

Just like full wraps, partial wraps made from high-quality cast vinyl provide an extra layer of protection to the wrapped areas against scratches, UV rays, and other environmental factors, helping to maintain the value of your vehicle. You can select the most prominent and accident-prone areas for a partial wrap.

A customized partial vehicle wrap makes your car stand out from the crowd. It catches people’s attention, boosting your brand or personal style. A unique visual appeal also gives your vehicle added value when it’s time to resell.

Since partial wraps cover a smaller area of the vehicle, the installation process is quicker, allowing you to get back on the road sooner.

VEHICLE WRAPS aren’t meant to be installed and forgotten. Like the rest of your vehicle, your vehicle wrap requires regular cleaning and maintenance. For longer-lasting, vibrant color, wash your wrap on a regular basis and keep your vehicle away from possible pollutants. This will help with VEHICLE WRAP PROTECTION!

Wash your wrap once a week or more often if your vehicle is exposed to a lot of dirt or pollutants. You can use a gentle automotive detergent if necessary – any good brand will work. Always use a nice automotive sponge or clean, soft cloth to wash your wrap. Rinse vehicle with clear water after washing. Minimize water spotting by using a silicone squeegee or chamois to remove water. Dry with a clean microfiber cloth.

You can bring your wrapped vehicle to an automated brushless car wash, though hand washing is safer and more thorough. Brush car washes may be too rough on the film, degrading it and causing peeling and lifted edges. If a car wash uses water spray and no brushes, it should be safe for most wraps. The number one cause of wrap failure is water getting behind the vinyl, neutralizing the adhesive. Once the water touches the adhesive backing, there is no fixing it. We recommend hand washing to avoid this replacement need. AVOID TIRE SHINE, as this causes staining and damage to the vinyl wrap.

Use Simple Green or diluted isopropyl rubbing alcohol to spot clean isolated stains. Rinse area with cool water after cleaning. Don’t use tire dressing to spot clean as it may splash on the wrap and cause stains. Avoid wiping the wrap when it’s hot; this can distort the material and cause wrinkling.

Clean bird droppings and difficult stains immediately. Letting them sit for too long will make them harder to remove and may permanently damage the wrap. Soak the affected area for a few minutes with warm, soapy water to loosen the contaminants. Rinse completely and dry with a microfiber cloth. For stubborn contaminants, use two parts isopropyl alcohol to one part water. Always test these solutions on a small area that’s not easily noticeable to ensure the cleaner will not harm the wrap. Do not use solvents or oil-based cleaning products!

Wipe off fuel spills immediately, then handwash the affected area. Gasoline will eat the vinyl material if left on too long. A quick wipe with a wet paper towel at a gas station will clean the fuel affected area decently enough until you can get home to do a more thorough job.

Excessive amounts of time under the sun or other outdoor elements (rain, smog, debris, and road pollutants from passing cars) can degrade the wrap on the roof, trunk lid and hood. These horizontal areas are a magnet for pollutants, which are intensified by UV ray exposure. Try your best to park your car in a garage or under a canopy or shelter. If you must park it outside for prolonged periods, look for shady parking areas or use a cover.

Never, EVER use any of the following cleaning products on your wrap:

• Solvents
• Oil-based cleaners
• Kitchen & Bathroom Cleaners
• Oven cleaner
• Orange Oil
• Engine Degreaser
• Windex

Find out more about our ceramic coating service!

In the competitive business landscape, establishing a strong brand presence is vital for success. When it comes to effective marketing strategies, vehicle wraps have emerged as a game-changer. Transforming your company vehicles into mobile billboards, vehicle wraps offer a unique opportunity to boost your business’s branding and visibility. In this blog post, we will explore how vehicle wraps can become a powerful tool in your marketing arsenal, helping you stand out from the competition and reach a wider audience.

Vehicle wraps turn your company vehicles into mobile billboards that capture attention wherever they go. Instead of being limited to a single location, your brand message is displayed prominently on the road, reaching a diverse audience. Whether your fleet are parked, driving through busy streets, or waiting at a traffic signal, they act as attention-grabbing advertisements that leave a lasting impression on potential customers.

With vibrant and eye-catching designs, vehicle wraps significantly enhance brand awareness. As your wrapped vehicles traverse different neighborhoods and communities, they expose your brand to a vast number of people on a daily basis. This constant visual presence creates familiarity and recognition, making it more likely that people will remember your business when they require your products or services. Vehicle wraps act as a powerful tool for creating top-of-mind awareness and strengthening your brand’s position in the market.

Fleet Graphics allow you to target your marketing efforts locally, reaching the specific communities and areas where your target audience resides. By strategically driving your wrapped vehicles in the locations where your potential customers are most likely to be, you can maximize the impact of your marketing campaign. This targeted approach ensures that your message is delivered to the right people, boosting the chances of generating leads and increasing conversions.

Compared to traditional advertising methods such as billboards, print media, or television commercials, fleet graphics offer a cost-effective solution with long-term benefits. Once applied, a vehicle wrap continues to advertise your business without incurring recurring costs. This makes it an excellent return on investment, as the initial expense pays off over an extended period. Vehicle wraps offer a cost-efficient way to increase your brand’s visibility and reach a wide audience without straining your marketing budget.

A professionally designed vehicle wrap adds a touch of professionalism and credibility to your business. It conveys that you take pride in your brand and are committed to delivering quality products or services. Indy Auto Graphics are experienced in creating a well-designed wrap with your logo, contact information, and key messaging; creating a cohesive and unified brand image that instills trust in potential customers. By presenting a polished and branded appearance on the road, you position your business as a reputable and trustworthy option in the market.

Fleet Graphics offer a dynamic and effective way to boost your business’s branding and visibility. Acting as mobile billboards, they increase brand awareness, target local markets, and provide a cost-effective advertising solution. With their ability to reach a wide audience and create a lasting impression, vehicle wraps help your business stand out from the competition and establish a strong presence in the minds of consumers. Embrace the power of vehicle wraps and unlock the potential to take your business to new heights of success. Contact Indy Auto Graphics today to get started!

The following forms of damage are common signs that it may be time to repair or replace your vinyl wrap!

The colors on your vinyl wrap may fade over time if it is consistently exposed to direct sunlight. Parking under cover or in shade can reduce damage, but a small amount of fading is likely to occur due to daily driving. This is especially true if you have a long commute. A faded wrap can negatively impact the impression you leave on customers and make text difficult to read while reducing appeal. If you notice signs of significant fading, it is worth looking into repairs or a replacement. Since all fleet graphics vinyl that Indy Auto Graphics uses has a life expectancy of 5-7 years, you’ll still get a lot of miles out of your wrap!

Vinyl wraps can start to peel due to impacts, external tears, or dirt building up under the edges. Improper washing with a pressure washer or high-pressure car wash can also cause your wrap to peel, so it is important to stick to recommended cleaning methods. Peeling can quickly transition from mild to severe, so it is important to repair a peeling wrap quickly and prevent the need for a full replacement.

Cracking can be caused by extended sun exposure without proper replacement, this can cause paint staining and damage to the clear coat. If your vinyl is showing signs of cracking or peeling, please replace as soon as possible.

If fluids such as coffee, cola, fuel or juice are spilled on your vinyl wrap and are not immediately cleaned, this may cause stains. Stains can also occur due to insects, bird droppings, or tree sap if they are not cleaned from your car’s surface right away. Once stains set in, they can be extremely difficult to remove. If a large stain or several smaller stains have appeared on your vinyl wrap, it may be time to have it repaired or replaced.

Indy Auto Graphics recommends examining your vehicle wraps every 3 years for replacement needs. Horizontal surfaces, perforated vinyl and cut lettering will begin to show wear and tear first and can be easy replacements if caught early enough. Cracking and peeling vinyl can cause increased removal fees as it becomes more difficult to cleanly remove the vinyl and adhesive from the vehicle. If you are in need of a vehicle wrap inspection or recommendation for repairs/replacements, please contact us at info@indyautographics.com as soon as possible to schedule your free inspection.

Have you ever seen a car, truck, or van in your area wrapped in an advertisement? If so, you may have wondered whether these advertisements — known as vehicle wraps — are a worthwhile investment get your small business off the ground or propel it forward.

Below, you’ll find a complete breakdown of what vehicle wraps are and whether you should consider investing in them.

A vehicle wrap is a digitally printed mobile billboard. Indy Auto Graphics designers will work with you to craft your advertisement and then print it on vinyl. Professionals print vinyl wraps in full color with eye-catching graphics. 

You can select either a full wrap, which covers the entire vehicle including the windows, or a partial wrap. Even if the wraps cover windows, you won’t have a problem looking through them. A high-quality vinyl wrap typically lasts five to seven years.

When you think of marketing techniques, the use of vehicle graphics may not be the first thing that comes to mind. However, you may want to give car wrapping more consideration based on the following statistics:

• In the US today, “individual vehicle advertising generates between 30,000-70,000 daily vehicular impressions,” according to ARD Ventures.
• “Mobile advertising generates 2.5 times more attention than a static billboard,” says Perception Research.
• “Messages on outdoor mobile billboards have a 97% recall rate,” RYP & Becker Group 

Based on these metrics, it’s easy to see why small business owners would want to consider choosing vehicle wraps over more traditional forms of advertising.

There is a common misconception that vinyl car wraps are only for companies with large vehicle fleets. However, this is not the case. Even if you don’t own company vehicles, you can still rent a truck or van to advertise your company’s information.

There are now companies that take advantage of the gig economy to provide wrap advertising services. For instance, sites such as Wrapify allow drivers to earn money by wrapping their cars on behalf of third-party companies, like yours.

Taking advantage of these mobile advertisements could legitimize your small business and introduce your brand and logo to customers in your area. When small business owners use vehicle wraps, it puts them on the same playing field as companies large enough to maintain vehicle fleets.

The cost of vinyl wraps depends on the size of the vehicle you wish to cover and the amount of coverage you want. You can wrap cars of any size. The average cost typically ranges from $1,500 to $3,600, which includes:

• Vinyl graphics design
• Printing services
• Professional installation

Another thing to consider is the cost you’ll save on not having to repaint the vehicles in your fleet. Vinyl wraps are a cost-effective solution compared to the price of a new paint job. Vehicle wraps also provide paint protection for your car, truck, or van. The wraps give the vehicle a new look, while preserving the original paint job.

If you were to paint ads on your vehicle, you would be stuck with the same advertisement until you decided to repaint the car. However, with custom vehicle wraps, you can change ads as you wish. If you don’t want to have an advertisement on your car any longer, you can have a professional remove the wrap without causing any damage to the original paint.

The Outdoor Advertising Association of America classifies wrap advertising as a form of “out of home” advertising. The agency says that vehicle advertising can be the most effective and efficient form of out of home advertising, reaching more consumers at a lower cost per thousand impressions than any other form of advertising.

On average, wrap advertising costs as little as four cents per thousand impressions. This is significantly lower than other forms of advertising. For instance, it’s estimated that outdoor signs cost $3.56 and newspaper ads cost $19.70 per thousand impressions. Wrap advertising isn’t quite as cost-efficient as online advertising, but it’s certainly more effective than some other forms of marketing.

Vinyl wraps tend to increase the outreach of a marketing campaign. When conducting traditional marketing campaigns, small business owners often limit themselves to a small demographic. For instance, if you advertise in the Wall Street Journal, you’re limiting yourself to those who are, on average, 30-49 years old. However, if you engage in a mobile billboard advertising campaign, you’ll reach everyone from children to seniors.

There is no average return on investment (ROI) for vehicle wraps because it will depend on the type of company you have, where and when the vehicle is driven, and the effectiveness of the wrap design. But there are ways you can measure your return.

• First, you can provide a separate phone number, such as an 800 number, that is only advertised on the wraps. Then keep track of the calls that come in through it.
• Next, advertise a special discount or deal only on the wrapped vehicle and keep track of those calls.
• Finally, you can create a landing page for your website and put that URL on the wrap. (Be sure to keep it simple so potential customers can remember it.)

We hear stories from customers on a daily basis about how their business increased after wrapping their vehicles. Some tell us that they gained new customers before they even got home with their newly wrapped car, while others literally took an order as soon as they left our offices. One of our customers tracks his job leads and says his sales shot up from $42,000 to $219,000 in 10 months due to his wrapped trucks.

So, although there is no across-the-board ROI figure for wraps, there are ways for you to measure the effectiveness of your ad campaign.

In addition to custom vehicle wraps that advertise your business, some other types of vinyl could be useful for small business owners. These wraps don’t necessarily need to have any advertisements on them. Instead, they could protect your company cars, especially if you expect to put a lot of wear-and-tear on them.

For instance, some people use vinyl wraps as a paint protection film so that the original paint on the car doesn’t chip or peel. Paint protection vinyl is clear, providing your vehicle with a secondary layer to help keep your paint safe.

You could also choose to utilize color change wraps. These are a cost-effective solution that allows you to change the color of your car without having to invest in a new paint job. There are numerous colors and finishes available, including high gloss or matte finishes. Studies have shown that using color psychology could give your company a competitive advantage.

Because printing technology is better than ever, wrap installations are more accessible than ever. However, there has also been a rise in inexperienced people setting up fleet wrap shops. It’s a good idea to check a wrap provider’s credentials and reviews before engaging in business.

Wraps shouldn’t damage a vehicle’s paint job. However, if an inexperienced individual applies the wrap film, there’s a chance that the image can bleed through the wrap onto the paint. There’s also a strong chance that the paint will be scratched or chipped in the process.

You’ll be better off investing in the services of a professional who you can trust. Make sure that you choose a company that is highly rated and has years of experience. Additionally, you should always ask for a warranty in writing. If you’re working with high-end wrap designers, they should be more than willing to offer one.

Game day is on the horizon, and you need to transport your school’s athletic team on a bus that brings school spirit from the team to the community. To help you create the best athletic bus graphic design, we’ve covered all the bases – from design & cost considerations to timeline & installation. It all starts with the graphics.

The bus wrap design you choose should be bold, recognizable, and aligned with the school’s branding. That means colors, typefaces, and logos should match school brand design guides. There’s always room to go big, especially when it comes to athletic buses. At Indy Auto Graphics, when working with any college, we understand schools have their graphic design nailed down in-house, and our job is to help schools create a statement piece bus wrap design.

That said, there are a couple of things that don’t work well when it comes to bus wraps.

• Time-sensitive design or information: Special dates or anniversary years can lose their impact as time passes. For example, a football team may be current reigning national champions, but if they lose the next year, the signage on the bus is no longer relevant.
• Social/pop culture trends: All caps copy, Comic Sans font, The Shuffle — All are examples of social and pop culture trends had their place and time but are now obsolete. It’s important to design with the future in mind.

Graphics are meant to last, so create graphics to stand the test of time. While in-house design teams may have a great design in mind, graphics professionals who work on buses understand not only how to design timeless graphics but also how to manipulate awesome designs to better fit the bus itself.

Many schools prefer athletic bus design and installation to be completed in time for football season. Between the start of the semester and January, athletic buses will travel far and wide for football games, basketball tournaments, and wrestling matches. Bus wrap design should begin with artwork brainstorming sessions in Spring and Summer.

From the start of Fall semester in August or September, it is best to plan eight weeks for the design and installation process. Ideally, you will have a goal completion date in mind and work backwards eight weeks from there. As always, be sure to include extra room in your timeline to allow for artwork changes, budget adjustments, and installation.

Athletic buses can essentially become traveling billboards with the right graphics wrap, and the impressions schools gain from their athletic fleets are far more valuable than the cost of the wrap itself. This means better ROI and more money in your pocket for other expenses compared to paid billboard or newspaper ads.

Another consideration is installation; include installation in both total cost and timeline budgets, especially if your school has multiple campuses or multiple athletic buses. You’ll also want to consider how often you’ll be swapping out graphics, because every installation first requires a de-installation of the old graphic.

With each new athletic bus graphic design comes a renewed sense of community and school spirit. The athletic teams represent communities and institutions as they travel across the country to compete, and a bus that showcases school pride helps keep team morale strong along the journey. Not only do current students love when their athletic buses show off their school spirit; alumni also enjoy seeing their alma mater thrive.

A great athletic bus wrap sets a school apart and builds morale across the community. Start your athletic bus wrap design project with the professionals at Indy Auto Graphics to get your bus fleet looking spectacular in time for the next season. Contact us to get your free quote!

One of the most common questions we get when wrapping vehicles is to do with the best washing practices for a vinyl vehicle wrap. Customized vinyl vehicle wraps are built to outlast the vehicle itself and can often last up to 9 years or longer. The durability allows them to actually protect the underlying paint layer and won’t do any damage to the car’s original paint job.

With that said, there are still some best practices to consider when caring for a vehicle that has a vinyl wrap. Whether you’re looking to care for your vinyl car wrap, truck wrap, motorcycle wrap or ATV wrap, it is important to properly care for your vinyl wrap. Here are the answers to three frequent questions we get when it comes to washing vehicles with vinyl wraps.

When washing your vinyl vehicle wrap, no special chemicals or products are required. Similar to washing any other type of vehicle, hot water and soap work effectively. IAG recommends using a microfiber cloth or sponge to wash your vinyl wrapped vehicle. This will help prevent any scratches that could be caused by a brush.

When washing your vinyl vehicle wrap, it is best to avoid power washing. It is also important to avoid washing your vinyl wrap with any type of home or kitchen cleaner. Stick to products that were developed specifically for washing vehicles.

If you have any questions about the best ways to care for your full vinyl vehicle wrap or partial vehicle wrap, please contact us at 317-660-2077. We are more than happy to answer any questions you may have. Indy Auto Graphics has over 10 years’ experience in customized vinyl vehicle wraps.

When it comes to vinyl wraps for business vehicles, there are many elements to consider when creating an effective design. While the right design will effectively advertise your business and increase leads, a poor design can paint your business in a negative light and have the opposite effect. As a leading provider of vinyl wraps for business vehicles such as work vans and trucks, the team at Indy Auto Graphics knows that there are several elements that should be included as part of your wrap. That is why we have compiled a list of 3 vital elements to include in your business vehicle wrap to help you effectively advertise your business and reach new customers.

An effective business wrap will have the following elements:

Contact information does not mean much if viewers cannot read it quickly from various distances. Be sure to choose a legible font for any text on your wrap and ensure that your phone number and website are easy to read by choosing the correct font size. It is also worth including a short call to action after this information, as this drastically increases the chance of a viewer contacting you.

While some logos and company names make it easy for viewers to determine what a business provides, others can be vague or confusing. That is why it is always worth including a short and legible list of the products and services you offer to give context to viewers and help them fully understand what your business does. A short slogan or statement can also achieve this to great effect. For example, if you are an HVAC specialist in Chicago, a line of text saying “Your Chicago HVAC Specialist” will instantly let viewers know that you offer HVAC services.

To learn more about our fleet graphics services or to discuss the details of your project, get in touch with the team at Indy Auto Graphics.