Many schools prefer athletic bus design and installation to be completed in time for football season. Between the start of the semester and January, athletic buses will travel far and wide for football games, basketball tournaments, and wrestling matches. Bus wrap design should begin with artwork brainstorming sessions in Spring and Summer.
From the start of Fall semester in August or September, it is best to plan eight weeks for the design and installation process. Ideally, you will have a goal completion date in mind and work backwards eight weeks from there. As always, be sure to include extra room in your timeline to allow for artwork changes, budget adjustments, and installation.
Athletic buses can essentially become traveling billboards with the right graphics wrap, and the impressions schools gain from their athletic fleets are far more valuable than the cost of the wrap itself. This means better ROI and more money in your pocket for other expenses compared to paid billboard or newspaper ads.
Another consideration is installation; include installation in both total cost and timeline budgets, especially if your school has multiple campuses or multiple athletic buses. You’ll also want to consider how often you’ll be swapping out graphics, because every installation first requires a de-installation of the old graphic.